design, art direction and corporate branding

I see myself as a creative thinker, designer, art director and strategists with a passion for creating communication that ignites clients’ visions and inspires their customers. I don't see myself bound by media, and work across print, interactive, advertising and wherever ideas take us.

Over the years I've played key roles in shaping some of the most prominent International Brands including Citibank, Virgin Atlantic and Sony. This has sometimes involved just changing the course of a project at the right time. Through a commitment to fully exploring the potential of creative design I have developed an in-depth understanding of the processes needed to create what I term as ‘Living Design' - design that has the ability to stand out and perform in highly competitive markets – design that communicates core values to the world in a unique way. This is the translation of dreams and passion into the fundamental language of symbols, sound and movement. And that is really what it's all about for me, producing ideas that are vibrant and alive: ideas that have the capacity to either profoundly change the way people think about something or working to evolve and inject new energy into existing concepts.

I've had the good fortune and privalige to work extensively with David Bowie and his ideas company Isolar, developing and producing a huge range of artistic and commercially led concepts. Through my original design and media company, Denovo I facilitated the publishing and on-line strategies of several international corporations including Pearsons and EMI, designed and art directed the giant stage graphics for U2 and art directed a series of press campaigns for Sony and Virgin Entertainment.

latest work includes developing an identity for Sony SYNTAX - a new business communications system and a whole range of publicity material. This was quite a complex project. Several other design concepts had already been rejected when I was called in to work on the project. I came up with the idea of combining very artistic representations of language with a very simple graphic identity for the product. The images were a exploring how we communicate, how words/ language contain far more than is expressed in the graphic symbol or spoken word. The whole point of the communications system was that it allowed the user to interact with their computers in a very free way - to style the system to their own way of working.